.store is a modern generic top-level domain launched in 2016 by Radix, one of the largest new-gTLD portfolio operators, whose stable also includes .online, .tech, and .site. The word itself is widely understood beyond English-speaking markets, and the extension was built for the storefront era of the web.
Its best use is unmistakable naming. A boutique whose brand.com is taken gets brand.store and loses nothing in clarity; a Lagos fashion label, a Nairobi electronics dealer, or a Manchester merch seller can put the whole proposition in the address bar. Retailers also deploy .store beside an existing corporate domain to separate the shop from the brochure site, which keeps analytics and campaigns cleaner.
ATCOS Domains registers .store on GoDaddy infrastructure with one-to-ten-year terms and the ecommerce trimmings that actually matter at launch: hosting sized for product imagery, an SSL certificate for checkout trust, and mailboxes for orders and support. One dashboard renews the lot, which busy shop owners appreciate at stocktake season.
Live .store pricing — including multi-year and renewal rates — is shown at checkout before you commit. No surprises, no checkout-only fees.
Who .store is built for
- Retailers launching direct-to-consumer channels register brand.store to give the shop its own clear address separate from marketplaces and social storefronts.
- Nigerian and Kenyan online sellers graduating from Instagram commerce use a .store domain to add legitimacy that closes hesitant first-time buyers.
- A UK or Dutch brand with a corporate .com or .nl points campaigns at a .store address to keep ecommerce analytics cleanly separated.
- Web agencies building Shopify and WooCommerce sites for SMEs suggest .store when the client's preferred name is taken everywhere else.
- Pop-up and seasonal sellers register memorable .store names for short campaigns, since the ending tells customers exactly what the link contains.
Open registration worldwide with no eligibility conditions; standard ICANN transfer, expiry, and dispute policies apply. Radix designates certain short and high-value names as premiums, which carry higher registration and renewal pricing set by the registry.
.store — Frequently asked questions
Who operates the .store registry?
Radix, a registry group with one of the largest portfolios of new generic extensions, launched .store in 2016 and continues to operate it. Radix registries run on established back-end infrastructure with standard EPP support, so registrars everywhere, including the GoDaddy platform behind ATCOS Domains, integrate with it exactly as they do with legacy extensions.
Why do some .store names cost more than others?
Radix classifies certain short, generic, or high-demand names as premium inventory with registry-set pricing that applies to renewals as well as registration. The premium label is visible at search time in our checkout, so you will always see the real recurring cost before buying. Ordinary brand names typically fall outside the premium tiers.
Is .store taken seriously by customers and search engines?
Search engines rank new generic extensions on the same basis as any other domain: content, performance, and links decide placement, not the suffix. Customer perception has matured too, as major brands have run campaigns on .store addresses. For a shop, the descriptive ending can even aid recall, since the address itself explains the destination.
What are the term, transfer, and privacy rules for .store?
Registrations run one to ten years, transfers use the ordinary EPP authorisation-code flow with ICANN's 60-day locks after registration or a registrar change, and WHOIS privacy services are fully supported. After expiry, the usual grace and redemption sequence applies before deletion, so a lapsed shop domain can generally be recovered quickly if caught early.